This Privacy Policy describes how Diamonds Jewelry ("we", "us", or "our") collects, uses, and discloses your Personal Information when you visit our website or make a purchase. We are committed to protecting your privacy and handling your data with the utmost care and transparency.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. INFORMATION WE COLLECT

When you visit our website, we collect certain information to provide you with a seamless shopping experience. We refer to any information that can uniquely identify an individual as "Personal Information".

1.1 Device & Browsing Information

When you access our website, we automatically collect technical information about your device and browsing behavior.

Examples: Browser version, IP address, time zone, cookie data, pages viewed, search terms, and how you interact with our site.

Purpose: To load the site accurately, perform analytics, and optimize your experience.

Source: Collected automatically via cookies, log files, web beacons, tags, and pixels.

Shared with: Analytics and platform service providers who assist in site operations.

1.2 Order & Account Information

When you place an order or create an account, we collect information necessary to complete your transaction.

Examples: Full name, billing address, shipping address, payment details, email address, and phone number.

Purpose: To process payments, arrange shipping, send order confirmations, communicate with you, and screen for fraud.

Source: Collected directly from you at checkout or account creation.

Shared with: Payment processors, shipping partners, and fulfillment service providers.

1.3 Customer Support Information

When you contact us for support, we collect information relevant to your inquiry to resolve it efficiently.

Examples: Your name, email, order details, and the nature of your request.

Purpose: To provide prompt and effective customer support.

Source: Collected directly from you via email, chat, or contact forms.

1.4 Minors

Our website is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us immediately at support@diamondsjewelry.com and we will take steps to delete such information.

2. HOW WE SHARE YOUR INFORMATION

We share your Personal Information only with trusted service providers and partners who assist us in operating our business, subject to confidentiality obligations. We do not sell your personal data.

• Payment processors who securely handle your transaction data.
• Shipping and fulfillment partners who deliver your order.
• Analytics providers who help us understand and improve our website.
• Legal authorities if required by law, court order, or to protect our rights.

2.1 Behavioural Advertising

We may use your information to deliver targeted advertising that we believe may be of interest to you, based on your browsing and purchase behaviour. You may opt out of targeted advertising at any time via the links below:

• Facebook Ads: https://www.facebook.com/settings/?tab=ads
• Google Ads: https://www.google.com/settings/ads/anonymous
• Digital Advertising Alliance: http://optout.aboutads.info/

For more information on how targeted advertising works, visit the Network Advertising Initiative at http://www.networkadvertising.org.

3. HOW WE USE YOUR INFORMATION

We use your Personal Information to:

• Process and fulfill your orders.
• Communicate with you about your purchases and account.
• Send you updates about new collections, promotions, and offers (with your consent).
• Improve our website, products, and customer experience.
• Prevent fraud and ensure the security of our platform.
• Comply with applicable legal obligations.

3.1 Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases:

• Your consent.
• Performance of the contract between you and Diamonds Jewelry.
• Compliance with our legal obligations.
• Our legitimate interests, provided these do not override your fundamental rights and freedoms.

3.2 Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. When you place an order, your data is retained for our records unless you request its deletion. See Section 5 for details on your rights.

3.3 Automated Decision-Making

We use limited automated decision-making solely for fraud prevention purposes, which does not have a legal or otherwise significant effect on you. This includes:

• Temporary restriction of IP addresses associated with repeated failed transactions.
• Temporary restriction of payment methods linked to flagged IP addresses.

4. COOKIES & TRACKING TECHNOLOGIES

A cookie is a small file downloaded to your device when you visit our website. We use cookies to enhance your browsing experience, remember your preferences, and understand how customers use our site.

4.1 Cookies Necessary for Store Functionality

Cookie Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with the shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

4.2 Analytics & Reporting Cookies

Cookie Name

Function

_tracking_consent

Stores tracking preferences.

_landing_page

Tracks landing pages.

_orig_referrer

Tracks referring URLs for landing pages.

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

Most cookies we use are persistent and expire between 30 minutes and two years from the date they are downloaded. Session cookies expire when you close your browser.

You can manage or block cookies through your browser settings. Note that disabling cookies may affect certain features of our website. For more information, visit www.allaboutcookies.org.

4.3 Do Not Track

As there is no consistent industry standard for responding to "Do Not Track" browser signals, we do not currently alter our data practices in response to such signals.

5. YOUR RIGHTS

5.1 GDPR Rights (EEA Residents)

If you reside in the European Economic Area, you have the right to:

• Access the Personal Information we hold about you.
• Request correction or updating of inaccurate data.
• Request erasure of your Personal Information.
• Port your data to a new service provider.
• Object to processing based solely on automated decision-making.

To exercise any of these rights, please contact us at support@diamondsjewelry.com.

5.2 CCPA Rights (California Residents)

If you are a California resident, you have the Right to Know, the Right to Delete, and the Right to Non-Discrimination regarding your Personal Information. You may also designate an authorized agent to submit requests on your behalf. Contact us at support@diamondsjewelry.com to exercise these rights.

6. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. Any updates will be posted on this page with a revised effective date. We encourage you to review this page periodically.

7. CONTACT US

For any questions, concerns, or requests regarding this Privacy Policy or your Personal Information, please contact us:

Diamonds Jewelry — Privacy Team

Email: support@diamondsjewelry.com

Website: www.diamondsjewelry.com

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Effective Date: January 1, 2025  |  Last Updated: January 1, 2025

© 2025 Diamonds Jewelry. All Rights Reserved.